About us

Hippo Digital is a cutting edge service design consultancy based in Leeds, and working nationwide.

We are a leading supplier of digital leaders, service design teams and agile delivery expertise.

We support organisations to innovate and evolve by embracing digital services.

We’re inclusive, pragmatic and rigorous, we put people first.

Some of the Hippo Digital team members

Our approach

Design DNA

Hippo was founded by a designer and people centred design is at the core of everything we do.

Evidence based

We deliver products and services based on hard evidence.

We apply rigour to our methodologies to ensure that we are designing and building what works for people.

Delivery focused

We get the job done.

We are pragmatic and work to solve problems for our clients.

Why you should work with us


People first

We support and grow the people we work with. We look out for each other and we come together as a community to solve problems.



We focus on people’s needs. We create digital products and services that work for everyone. We have an inclusive culture where we strive for everyone to feel comfortable to be who they are.



We take a common sense approach to getting things done. We do not abide dogma. We get things wrong and that’s ok. We learn from it and adapt. We stay curious and never stop learning.



We gather evidence through user research, through analytics and other metrics, and we form hypotheses and test them. We deliver measurable outcomes to people, not just features.

Some of our clients

Department for Education Logo
Governmant Digital Services (GDS) Logo
NHS Digital Logo
Oberthur Technologies Logo
Amido Logo
Co-op logo
Department for works and pensions logo
Infinityworks logo
NHS Torbay and South Devon Logo
Department of Health logo
National Careers Service Logo
Cabinet Office Logo
Standards and Testing Agency Logo
Ministry of Defence Logo
NHS Rotherham
Google Logo
Our culture
Hippo director Liz Whitefield presenting at NUX Leeds
A flat white coffee with Hippo latte art
Hippo team members looking up to Adam
A Hippo content designer in a workshop
Hippo office wall art
Ola and Matt taking part in a workshop exercise

What I love about my job is the collaborative and honest environment. We’re all here to support each other and work together to get stuff done.

Will Hepworth, UX Designer at Hippo
UX Designer Will Hepworth working on a project for the National Careers Service